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Cerrena [4.2K]
3 years ago
15

What is the term that defines how recently a customer purchased items?

Business
1 answer:
KatRina [158]3 years ago
6 0
The answer is recency. This part of the RFM model. It is a marketing investigation tool used to classify a firm's best customers by calculating definite factors.

The RFM model is founded on three quantitative factors which are:

Recency - How recently a customer has made an acquisition or purchase of productFrequency – How frequent or often a customer makes a purchaseMonetary Value - How much cash a customer spends on purchases

RFM analysis often sustains the marketing saying that "80% of business comes from 20% of the customers."
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Moral hazard is a barrier to financing global growth because:_______
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<u>c. there is the possibility that the funds are used for riskier behavior than the lender agreed to.</u>

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If interest rates increase from 9 percent to 10 percent, a bank with a duration gap of 2 years would experience a decrease in it
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The duration gap is calculated by subtracting the duration of the liabilities from the duration of the activity of the financial entities. Thus, in this case, the net worth of  1.8 percent of its assets.

<h3>What do you mean by Duration Gap?</h3>

Duration Gap refers to the term used by funds, banks, pensions, or many financial institutions to estimate the risk because of changed interest rates.

Also, if we have a negative duration gap means that the market value of equity will increase when interest rates rise.

Thus, in this case, If interest rates increase from 9 percent to 10 percent, a bank with a duration gap of 2 years would experience a decrease in its net worth of 1.8 percent of its assets.

Learn more about Duration gap here:

brainly.com/question/7276068

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