Chill/Sleep mode... I think errr
Answer:
Subcultural
Explanation:
Consumer behaviour refers to how individuals make decisions on ways to spend their available resources, time, money, and effort on variety of items.
A society is composed of several sub-cultures in which iindividuals can identify themselves. A Subculture is a group of people within a culture who are different from the dominant culture but have something in common with one another such as common interests, religions, ethnic backgrounds.
Culture is considered an external factor that influences consumer behavior. Since different cultures have different values, they will have different buying habits. A typical example is the Jewish people that purchase about 63% of bagels that is sold in New York City.
Answer:
cannibalization
Explanation:
Based on the information provided within the question it can be said that in this scenario the company is experiencing cannibalization. In the context of business strategies, this term refers to when a company experiences loss in sales revenue, volume, or even market share caused by introducing a new product by the same producer into the market. Which is what happened in this scenario as the company introduced Funday Film.