Question

Campbell Soup Co. found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using __________ segmentation.

Answer 1

Answer:

geographic segmentation

Explanation:

Geographic segmentation -

It is method to bifurcate the business on the basis of the geographical area , is known as the geographic segmentation .

The geographical area could be via international region , country , state , country , city and could be rural , urban segments .

The separation can depend on the population , weather condition of the particular area .

hence , from the question ,

Campbell soup Co. , uses geographic segmentation .