Question

Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied-despite the cost. In this situation, Nora is likely to purchase the store-brand sneakers because at less the cost, they offer
A. more product line depth.
B. a better brand image.
C. greater perceived value.
D. better brand recognition.
E. higher brand loyalty.

Answer 1

Answer:

The correct answer is C. greater perceived value.

Explanation:

Considering Nora's previous experience, it can be determined that her purchase decision is not oriented to the brand, but to the perception of value over other variables. In this scenario, it is most likely that Nora chooses to decide on the second option, since surely having no preferences she wants to experience the experience of enjoying new sneakers with different variables than the one she initially acquired.