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OLEGan [10]
3 years ago
7

Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the

same brand name in the past but was only marginally satisfied-despite the cost. In this situation, Nora is likely to purchase the store-brand sneakers because at less the cost, they offer
A. more product line depth.
B. a better brand image.
C. greater perceived value.
D. better brand recognition.
E. higher brand loyalty.
Business
1 answer:
Pani-rosa [81]3 years ago
6 0

Answer:

The correct answer is C. greater perceived value.

Explanation:

Considering Nora's previous experience, it can be determined that her purchase decision is not oriented to the brand, but to the perception of value over other variables. In this scenario, it is most likely that Nora chooses to decide on the second option, since surely having no preferences she wants to experience the experience of enjoying new sneakers with different variables than the one she initially acquired.

 

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Public relations involve the creation of a good reputation in society. In public relations, a business engages in activities that create good relations with consumers and the media. The media picks good deeds of the company and writes, thereby promoting the brand name of the business.

A significant difference between advertising and public relation is that advertisements are paid for while public relations is free. Public relations activities will include the business sponsoring publicized events such as sports and art concerts. Participating in charity work is also a way of creating a good reputation. The business benefits by getting an opportunity to promoting its brand name in these events.

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