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3 years ago

Brand differences are worth promoting if they satisfy certain criteria. What are these criteria? Briefly describe each of them.

Business

1 answer:

Gennadij [26K]3 years ago

5 0

Answer:

Brand differences are worth promoting if they satisfy following criteria.

*They should be meaningful for the customers. Customers should relate to them.

*Brand differences should be useful from the customer's point of view.

*They should be clearly different from the competitors.

*They should be easily communicable to the customers.

*They should be unique and exciting as well.

*They should be easily memorable too.

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Certain brand names, such as Kleenex and Rollerblade, fear they could become _________, because they are so commonly identified

Karolina [17]

Answer: The correct answer is "generic names"

Explanation: Certain brand names, such as Kleenex and Rollerblade, fear they could become <u>generic names,</u> because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.

<u>This happens because the products are so identified with the name or logo of the brand that consumers wanting to refer to a certain product call it by the name of the brand.</u>

4 0

2 years ago

The risk-free rate is 5.4 percent and the market risk premium is 5 percent. Assume that required returns are based on the CAPM.

Karo-lina-s [1.5K]

Answer:

11.419%

Explanation:

Given that,

Risk-free rate = 5.4

Market risk premium = 5

Portfolio = $1 million = $1,000,000

Amount invested in stock A = $218,000

Beta A = 0.5

Amount invested in stock B = $1,000,000 - $218,000

= $782,000

Remainder invested in stock B that has a beta = 1.4

Portfolio beta:

= [(Amount in A × Beta of A) + (Amount in B × Beta of B)] ÷ Total Amount

= [($218,000 × 0.5) + ($782,000 × 1.4)] ÷ $1,000,000

= ($109,000 + $1,094,800) ÷ $1,000,000

= 1.2038

Required return:

= Risk free rate + (Beta × Market risk premium)

= 5.4% + (1.2038 × 5%)

= 5.4% + 6.019%

= 11.419%

Therefore, the required return on this portfolio is 11.419%

8 0

2 years ago

Wilcox Corporation reported the following results for its first three years of operation: 2020 income (before income taxes): $30

inysia [295]

Answer:

$1,890,000

Explanation:

Calculation to determine what income (loss) is reported in 2021

2021 Reported Income loss=[$2,700,000-($2,700,000 × 30%)]

2021 Reported Income loss=($2,700,000-$810,000)

2021 Reported Income loss=$1,890,000

Therefore the income (loss) that is reported in 2021 will be $1,890,000

8 0

3 years ago

Create the following lists. There are ten names and five lists of test scores. The correspondence between the names and the test

dem82 [27]

Answer:

Create the following lists. There are ten names and five lists of test scores. The correspondence between the names and the test scores are determined by positions. For example, the test scores for Cindy are 67, 92, 67, 43, 78. Drop the lowest of the five test scores for each student and average the rest and determine the letter grade for that student. Make sure your printout is the same as mine with the same column widths

lowest of the five scores is 43

dropping the lowest, the we have= 67, 92, 67 and 78

Average the rest= 67+92+67+78/4

Average= 76

The grade is A irrespective of the grading point used

Explanation:

3 0

3 years ago

The ultimate goal of JIT is to have:__________.

sineoko [7]

Answer:

The correct answer is (A)

Explanation:

JIT stands for just in time; it is a process which is used to handle and coordinate the inventory management. The main goal is to handle the inventory efficiently to improve the flow of the system in a timely manner and to eliminate discrepancies in the inventory management system. Overall, it helps to eliminate the disruption and to make the system flexible and smooth.

8 0

3 years ago