Question

Why might a business desire fewer customers over more customers? shouldnt the focus of marketing be to acquire as many customers as possible?

Answer 1

1. most businesses that desire fewer customer probably fall between these categories:
- Those who do not have enough resource/employee to maintain the cutomers
- Those who sell rare collectibles

2. It really depended on the type of business. If the business focus on obtaining high-end/wealthy customers  and maintain highest quality of service, they may prefer lower amount of customers