Question

Marion Cosmetics decides to launch a cream with a claim that it makes skin "10 times smoother and reduces wrinkles by 90%. The claim is based on a study of 30 respondents who used products of other brands as well. However, a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin and reduction in wrinkles.
Required:
In these circumstances, what is the most ethical approach that Marion Cosmetics can follow?

Answer 1

Answer:

It should report the result as it is, or improve the product to match its claim.

Explanation:

In the given situation, it is mentioned that cosmetics decided to introduce the cream with a claim that it makes the skin ten times smoother and decreased wrinkles by 90% also it is depend upon the 30 respondents

But the second study shows that there is a large correlation lies between the usage of the cream & smoother skin & decrease in wrinkles

So the most ethical approach is that it should be reported in the same way or it can be improved the product in order to match its claim