Question

A print advertisement for nivea skin lotion uses pastel colors and script-type fonts to make it appear feminine. these tangible attributes of the ad that are sensed directly are examples of which characteristic of the message that influences comprehension?

Answer 1

The characteristic of the message that influences comprehension is physical characteristics. It is because the advertisement focuses more on different attributes that the lotion has in which are the physical characteristics of the lotion such as its color and script type fonts that made it more feminine.

Answer 2

The characteristic of the message that influences comprehension is physical characteristics. The physical characteristics Nivea is using to promote their skin lotion allows consumers to focus on the advertisement and what they believe is in the lotion based on the marketing appeal. These characteristics catch the consumers  eye because they are trying to appeal to female consumers by tailoring their product design to them.