Answer:
denotative meanings of a word are the simplest definition of it,
while connotative meanings are more detailed and described with the feelings and emotions linked with that certain word. The meaning has a more personal and cultural point to it rather than just the basic meaning.
connotative words allow the readers/listeners to feel and picture what the speaker is trying to convey.
for example:
"Clique," means a group of people (denotative meaning), but it carries a negative connotation. This is because "clique" is typically used in circumstances where the group is known for excluding other people.(connotative meaning)
Likewise, "club" also refers to a group of people (denotative meaning), but this word has a more positive connotation because a club is a collection of people that voluntarily come together for a shared passion or purpose.(connotative meaning)
