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Answer:
The conjunctive rule
Explanation:
Conjunctive rule in consumer decision-making involves the customer making a minimum acceptable level of each of the attributes that affect buying decision. Once the product does not meet any one of the set criteria the product is discarded.
In this instance Carl wants to buy a video game console. He has identified 2 attributes and set a minimum acceptable level that if not satisfied the product will be rejected. He is using the conjunctive rule in making purchases.
Answer:
written guarantee that states an item will be fixed or replaced under certain conditions
Explanation:
A warranty by definition is a written guarantee that states an item will be fixed or replaced under certain conditions. Examples of warranties include elements of houses or cars. Warranties reduce consumers' risk by protecting against failure and risk.
Answer:
c) A heuristic
Explanation:
Price is a decision heuristic a shortcut to simplify and shorten the decision process. You get what you pay for is related to this heuristic.
$15.00 .....this sentence is just filler because $15.00 is too short.