Answer: Segmentation by usage
Explanation: Segmentation by usage splits customers according to how often they use a product. Using segmentation by usage, customers can be classified into non - users, who don't use the product at all, light and medium users, who can range from little usage of the product to average use of the product, and heavy users, who mostly use these products.
From thr first paragraph it is clear that usage segmentation is used to separate the user's into different classes based on their usage, and identify which class to target when it comes to sales. At Estelle Cosmetics Company, it was deduced that of this company's total sales, less than 7% of this market are heavy users. These users purchase nearly 71% of the company's products. This company will probably focus their marketing efforts on the heavy users, as they contribute to the majority of sales within their company.
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Answer:
C. 2 percent.
Explanation:
The computation of the annual real rate of interest is presented below:
Provided that
Nominal annual interest rate = 8%
Inflation rate = 5%
So, the annual real rate of interest is
Real rate of return = {( 1 + nominal annual rate of return) ÷ ( 1 + inflation rate)} - 1
= {( 1 + 0.08) ÷ ( 1 + 0.05)} - 1
= 2%
Answer: Understatement, $30,900
Explanation:
There will be an UNDERSTATEMENT of McGinnis' net income for the most recent fiscal year of $30,900.
The Understatement arises because as of year end which is June 30th, McGinnis were not paid for their services that cost $40,900 and instead will only be paid on the 8th of the next month so it was not accounted for in the net income.
The reason the net income understatement is $30,900 and not $40,900 is because McGinnis will still have to account for the payment to it's employees. If in a five day week they earn $12,500, that would mean that they earn $2,500 a day (12,500/5). Seeing as June ended on a Thursday, that is a 4 day week which means $2,500*4= $10,000.
That $10,000 will reduce the net income by that amount.
The net effect is a $30,900 UNDERSTATEMENT.
Answer:
Current yield is 10.3%
Explanation:
Coupon payment = 1000 x 7% = $70 annually
Number of periods = n = 20 years
Yield to maturity = 11% annually
Price of bond is the present value of future cash flows, to calculate Price of the bond use following formula
Price of the Bond = C x [ ( 1 - ( 1 + r )^-n ) / r ] + [ F / ( 1 + r )^n ]
Price of the Bond = $70 x [ ( 1 - ( 1 + 11% )^-20 ) / 11% ] + [ $1,000 / ( 1 + 11% )^20 ]
Price of the Bond = $557.43 + $124.03 = $681.46
Current yield is the ration of coupon payment to the price of the bond.
Current Yield = Coupon Payment / Price of Bond = $70 / 681.46 = 0.1027 = 10.3%
