The owners of the Colorado Steakhouse restaurant have eliminated a key piece of the marketing plan ,which is: specifying how they will achieve their marketing objective.
<h3>What is a Market Plan?</h3>
A market plan is a part of the business plan of an organization in which the organization's goals, values, mission statement, budget, and tactics are all covered. It describes the approach a business will take to sell its goods to consumers.
<h3>What is a SWOT Analysis?</h3>
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business.
SWOT analysis is a tool that can assist you in identifying the current strengths of your business and developing a winning future strategy. SWOT can also reveal business issues that are hindering you or that, if undefended, your competitors could use against you.
Therefore, the owners of the Colorado Steakhouse Corp. have conducted a SWOT analysis, but it hasn't included much about the specifying how they will achieve their marketing objective marketing plan.
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