Question

What activity is designed to generate a listing of potential clients?

Answer 1

Prospecting is an activity that is designed to help a real estate broker generate more listings. This can be a time consuming endeavor, but well worth it in the end for brokers. One of the ways to start prospecting is to make cold calls. Before making any cold calls, and have a script ready for each call. This is one of the most effective prospecting methods. Always stick to a schedule and set aside time each day for prospecting. Other prospecting idea's are to update all of your social media accounts, ask for referrals, start a door hanging campaign, and use the website Zillow to find more leads. You can also offer an information session for first time buyers in your area, this will help to meet new people. Always reach out to expired real estate listings and see if they are interested inputting their home back on the market. Many real estate brokers will also sponsor a children's sport team, and at each game introduce yourself to the parents. It also crucial to keep in touch with all of your past clients, this helps build trust. You can send out holiday cards to members of the community to make people know that you do. Prospecting isn't for everyone, but it is the best activity in real estate to generate new leads.