Question

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. what does mobile provide advertisers that enables them to offer this to customers?

Answer 1

Answer: It provides context

Explanation: Since the ad is shown on the mobile phone, the advertisers are able to determine the time, location and proximity. The advertiser has opted for location targeting and once a person is within that designated area that the advertiser is targeting, that person will be able to see the ad.

This enables the ad to be shown to relevant people, whom would be more likely to avail the offer.

Answer 2

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers? The mobile device profits advertisers with location trackers to see where the driver is. Once they stop, the advertisers for the app's the driver has downloaded can notify them of offers where they are at or around their current location. Having location services on gives opportunity for advertisers to advertise their items and also for the device owner to receive deals.