Question

Rolling Hills Golf Course is planning for the coming golfing season. Investors would like to earn a 10% return on the company's $50,000,000 of assets. The company primarily incurs fixed costs to groom the greens and fairways. Fixed costs are projected to be $30,000,000 for the season. About 600,000 rounds of golf are expected to be played each year. Variable costs are about $17 per round of golf. Rolling Hills Golf Course has a favorable reputation in the area and, therefore, has some control over the sales price of a round of golf. Using a cost-plus pricing approach, what sales price should Rolling Hills charge for a round of golf to achieve the desired profit

Answer 1

Answer: $75.33

Explanation:

First find the total costs of a round of golf for the entire season:

= Fixed costs + Variable costs

= 30,000,000 + (17 * 600,000 rounds)

= $40,200,000

They would like to earn 10% on 50,000,000 which is $5,000,000

The revenue should therefore be:

= Costs + Expected return

= 40,200,000 + 5,000,000

= $45,200,000

Price per round to achieve this:

= Revenue / Rounds of golf

= 45,200,000 / 600,000

= $75.33