Investigative reporting by journalists into the wrongdoing of public officials satisfies the <u>watchdog</u><u> </u>role in the media.
Media outlets are commonly criticized for prioritizing political horserace coverage, which concentrates on candidate performance (e.g., who is performing well or poorly in the polls), rather than the actual content of campaign topics.
If broadcast stations decide to sell airtime to any candidate in a political campaign, they must do so on an equal basis, per the equal time rule.
Traditional media coverage could frustrate candidates because they have no influence over the substance.
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