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nordsb [41]
3 years ago
6

Firms using the __________ approach during the decline stage of the product life cycle will gradually reduce marketing expenditu

res and use a less resource-intensive marketing mix.
Business
1 answer:
In-s [12.5K]3 years ago
6 0
<span>Firms using the Harvesting approach during the decline stage of the product life cycle will gradually reduce marketing expenditures and use a less resource-intensive marketing mix.
In business, harvesting approach is a practice to exploit as much profit as possible from a certain company's product before it pulled out from the market. Usually being done because the firms want to replace the product with a newer one.</span>
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D. Use an indirect approach to soften the blow.

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