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I believe the answer is: Availability heuristic
Availibility heuristic make a people develop a bias that make them think if something can be recalled, it must be important. Constantly Hearing positive things about lottery, would make the people recall the good fortune that the winners experience and make them much more likely to develop the tendency to buy the tickets.
A cat has its claws at the end of its paws and coma is a pause in the end of a clause
