Promotion mix
<h2>What is Promotion mix?</h2>
By using the goal rate of return on investment, or what the company anticipates from the venture's investments, the firm sets the price for a product or service. The rate of return pricing helps the business generate the necessary amount of profit to keep its liquidity. The price is set so that if sales continue to grow at the rate they are now, the ultimate objective of creating corporate profit is achieved.
<h3>What is the objective of Promotion mix?</h3>
- To inform potential customers about the features, availability, and applications of items.
- To increase demand, clients' awareness and interest must be raised.
- To set a product apart from rival products by fostering brand loyalty.
- To maintain sales by emphasizing the usefulness of the product.
Promotion has often been the target of criticism. Some opine that “promotion contributes nothing to society”, and for some others “promotion forces consumers to buy products they cannot afford and do not need”, and so on. It may be true that promotion can certainly be criticized on many of its aggressive and compelling factors. But it should also be recognized that it plays a crucial role in modern society, particularly in business, economic and social spheres of influence.
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Answer:
Substantiality.
Explanation:
Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:
- Accessibility.
- Actionability.
- Substantiality.
- Responsiveness.
Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.
Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.
The answer is B :) <span>marginal utility obtained from the last dollar spent on each product is the same.</span>
Answer:
The correct answer is D
Explanation:
Disparate treatment is the treatment which differing conduct or performed toward the individuals, where the differences are grounded on the individual age, colour, national origin, race, disability or religion status.
This treatment would be legal if the discrimination would be BFOQ (termed as bona fide occupational qualification), the courts must have held that in few situations that the factor like sex or religion might be BFOQ, which is important qualification for performing a job.
Answer:
Explanation:
The preparation of the Cash Flows from Operating Activities—Indirect Method is shown below:
Cash flow from Operating activities - Indirect method
Net income $149,000
Adjustment made:
Less: Gain on the sale of land -$12,000
Less: Increase in accounts receivable -$19,000
Less: Increase in inventory -$12,000
Less: Decrease in accounts payable -$39,000
Total of Adjustments -$82,000
Net Cash flow from Operating activities $67,000
