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Maurinko [17]
3 years ago
14

According to the criterion of _____, a selected segment must be large enough to warrant developing and maintaining a special mar

keting mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.
Business
1 answer:
Nesterboy [21]3 years ago
4 0

Answer:

Substantiality.

Explanation:

Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:

  • Accessibility.
  • Actionability.
  • Substantiality.
  • Responsiveness.

Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.

Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.

You might be interested in
The market capitalization rate for Admiral Motors Company is 8%. Its expected ROE is 10% and its expected EPS is $5. The firm's
pashok25 [27]

Answer:

(A) 6%

(B) 20

Explanation:

The market capitalization rate for Admiral motors is 8%

= 8/100

= 0.08

The expected ROE is 10%

= 10/100

= 0.1

The expected EPS is $5

The Plowback ratio is 60%

= 60/100

= 0.6

(A) The growth rate can be calculated as follows

= Plowback ratio × ROE

= 0.6 × 0.1

= 0.06×100

= 6%

Hence the growth rate is 6%

(B) The P/E ratio can be calculated as follows

= 1-0.6/0.08-0.06

= 0.4/0.02

= 20

Hence the P/E ratio is 20

5 0
3 years ago
The owner of Hanson Manufacturing is considering the idea of establishing a smoke-free workplace and instigating an incentive pl
klemol [59]

Answer:

$2000

Explanation:

According to CDC research, each employee who smokes costs his or her organization approximately $2000 per year due to reasons such as;

• Smoke breaks at work which accumulate to reduce the amount of time spent doing productive work.

• Health related issues resulting from smoking that may cost the organization money or cause the employee to be absent from work (research shows that smokers are absent from work more than non smokers.

Therefore, for each smoker who quits smoking, Hanson Manufacturing will gain approximately $2000 in productivity.

7 0
3 years ago
How and why do economic actors analyze opportunity costs to determine which goods or services they should specialize in?
vovikov84 [41]

A model used to illustrate the trade-offs related to splitting resources between the production of two items is called the Production Possibilities Curve (PPC).

<h3>How do economic actors calculate costs to specialize products?</h3>

The PPC is a useful tool for demonstrating the ideas of scarcity, opportunity cost, efficiency, and economic development and contraction.

Exchange possibilities that lead to consumption opportunities outside of the PPC are the consequence of production specialization based on comparative advantage rather than an absolute advantage.

In contrast to what would have been achievable domestically, trade between two agents or countries enables the countries to enjoy a higher overall output and level of consumption.

<h3 />

PPCs can be used to decide who should specialize in a certain good as well as opportunity costs and comparative advantages.

A nation or individual will be able to consume at a point beyond its PPC through specialization and commerce, assuming the terms of trade are advantageous (for example, offering each agent a cheaper opportunity cost than could be accomplished without trade).

Check out the link below to learn more about opportunity costs;

brainly.com/question/17410093

#SPJ1

3 0
2 years ago
Which of the following makes it more difficult for an incumbent to successfully engage in limit pricing? Multiple Choice Complet
kirill115 [55]

Answer:

Complete information

Explanation:

A limiting pricing can be described as a strategy that is employed by an incumbent to prevent entry by maintaining a price lower than the monopoly price.

In situation whereby there is completion information, it will be more difficult for an incumbent to successfully engage in limit pricing because knowledge about the incumbent, the market, product, and others is available to others.

7 0
3 years ago
H. Tillman performed legal services for J. Laney. Due to a cash shortage, an agreement was reached whereby J. Laney. would pay H
babunello [35]

Answer:

The journal entry for J. Laney. to record this transaction is:

Legal Expenses $13,920 (debit)

Common Stock $2,900 (credit)

Share Premium $11,020 (credit)

Explanation:

The Common Stocks are carried at par value of $1. This means that any price paid in excess of the par value is accounted for in the Share Premium Account.

The Common stocks issued are measured at the price required to settle the legal expenses and are paid in excess of par value of $1.

Share Premium = ($4.80 - $1.00) × 2900 shares

                          = $3.80 × 2,900

                          = $11,020

8 0
3 years ago
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