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Maurinko [17]
3 years ago
14

According to the criterion of _____, a selected segment must be large enough to warrant developing and maintaining a special mar

keting mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.
Business
1 answer:
Nesterboy [21]3 years ago
4 0

Answer:

Substantiality.

Explanation:

Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:

  • Accessibility.
  • Actionability.
  • Substantiality.
  • Responsiveness.

Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.

Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.

You might be interested in
S) Barkley and James cannot attend training during the exercise. They must attend before 4 May or after 25 May. Identify the con
KengaRu [80]

Answer:

Revealed by

Explanation:

The revealed by is the concept that is applied in the case when the classification of the derivatives for the new document is inbuilt and get the authorized source for classification into a new document plus the same is to not seen in the source document

Therefore the concept i.e used to determine the classification of derivatives is revealed by concept

4 0
3 years ago
A television advertisement shows several teenagers searching through the refrigerator for something to satisfy their hunger. The
Andre45 [30]

Answer:

The answer for the first blank is needs, the second blank is preferences.

Explanation:

The need for sustenance is a primary drive for all living creatures, including humans. The advertisement shows this by casting hungry teenagers who are seeking to fulfill this drive. Since the company producing this advertisement sells Hot Pocket, they wanted to associate ‘fulfilling the hunger drive’ with their product. That way, customers who view this advertisement are more likely to choose Hot Pocket compared to its competitors.  

7 0
3 years ago
Montross Lumber processes wood to be shipped to construction companies. In order to keep its products uniform, Montross conducts
tiny-mole [99]

Answer:

$450

Explanation:

Activity based costing is the process by which a business allocates cost on the basis of the number of times an activity is carried out.

For example if different departments use a photocopier to copy 3,000, 5,000, and 2,000 sheets. The total cost will be allocated based on amount of activity per department.

In this instance

Total number of boards= 36,000

Inspections= 5% of the total

Inspection cost= $15 per hour

Percentage that will be inspected= 0.05 * 36,000 = $1,800

It takes one minute to inspect each board, there are 60 minutes in one hour. So 60 boards are inspected in one hour.

Number of inspection hours= 1,800 ÷ 60= 30 hours

Total cost of inspection= Cost per hour * Number of hours

Total cost of inspection= 15 * 30= $450

7 0
3 years ago
As the information technology advances and consumers buy products requiring more and more technology, the wages of people with h
Katyanochek1 [597]

Answer:

b. increase as the demand for high tech skills increases.

Explanation:

Due to the fact that the demand for technological products is increasing, the demand for people who possess high tech skills would also increase as firms would want to provide more tech products to satisfy the demand of consumers.

This would lead to an increase the demand for people with high tech skills. When demand exceeds supply, wages would rise.

I hope my answer helps you

6 0
3 years ago
A shop that makes candles offers a blueberry scented candle which has daily demand of 10 boxes. Blueberry candles can be produce
Lostsunrise [7]

Answer:

E. 115 boxes.

Explanation:

d: 10 boxes/day

p: 36 boxes/day

n: 365 days

s: $60

H: $24 box/year

D: d*n

D= 10*365= 3650 boxes/year

EPQ = \sqrt{2DS/H} *\sqrt{p/p-d}

EPQ=\sqrt{2*365*60/24} *\sqrt{36/36-10}  

EPQ= 158.96 = 159 units

I=Q/P * (p-d)

I=159/36 * (36-10)

I=114.83

115 boxes aproximately

7 0
3 years ago
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