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Maurinko [17]
3 years ago
14

According to the criterion of _____, a selected segment must be large enough to warrant developing and maintaining a special mar

keting mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.
Business
1 answer:
Nesterboy [21]3 years ago
4 0

Answer:

Substantiality.

Explanation:

Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:

  • Accessibility.
  • Actionability.
  • Substantiality.
  • Responsiveness.

Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.

Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.

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Wisconsin Farm Equipment Company sold equipment for cash. The income statement shows a loss on the sale of $ 10 comma 000. The n
tester [92]

Answer:

A. positive cash flow of $ 20 comma 900 from investing activities

Explanation:

book value - sales price = loss on sale

30,900 - sales price = 10,000

30,900 - 10,000 = sales price

sales price = 20,900

Assumming the purchase was on cash, it will be disclosure as cash generated from investing activities for 20,900

The reason is that cashflow do not focus on the gain or loss from the sale. It focus on the cash movements and this sale involve a cashinflow of 20,900

3 0
3 years ago
Aeryn Soon is a potential investor of Hippy Dippy Inc.’s preferred stock, which is currently selling for $475 per share. Hippy D
Ksju [112]

Answer:

Yes she should purchase this preferred stock.

Explanation:

Return on investment as a percentage = return/capital invested * 100

For Aeryn to decide whether she should purchase this preferred stock, its return on investment should be higher than or equal to 8%. The return on investment of this preferred stock is $40/$475 * 100 = 8.42%, which is higher than her required return therefore she should purchase the preferred stock.

5 0
2 years ago
Suppose you purchase from a supplier at $4 per unit a part with which you assemble red widgets. on average, you use 50,000 units
joja [24]

The problem is missing some parts:

First, how many parts should you purchase each time you place an order.

H=.2*$4 = $0.80

S= $800

R = 50,000

 

Q = 2SRH

= 2(800) (50000) (.8)

= 10,000 units

 

The second question is how many timer per year will you place orders.

Required order = R/Q

= 50000/10000

= 5 times

4 0
3 years ago
Explain what test marketing is and its purpose?​
prisoha [69]

Test marketing is a marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release. Consumers exposed to the product or campaign may or may not be aware that they are part of a test group.

3 0
3 years ago
Which of the following is not a characteristic of money?
Llana [10]

Answer:

This question is incomplete, here are the missing answers:

<em>a. medium of exchange</em>

<em>b. unit of account</em>

<em>c. backed by a precious metal</em>

<em>d. store of value</em>

<u>The answer is </u><u>c.</u>

Explanation:

Money has three general functions (characteristics):

- <em>medium of exchange</em> - Mainly created as the substitute of barter, money has the elementary use as an intermediary when exchanging goods or services.

- <em>unit of account</em> -  In order to compare the value of certain goods and services, it is essential to measure them. This is where money applies as unit of account.

- <em>store of value </em>- Given that the money is stable (purchasing power and limited inflation), it is a general option for storing value. That means it can always be easily exchanged into goods or services, no matter the time.

According to basic elimination, <u>c. is the correct answer</u>. Also, it is also known that <em>backing money with gold</em> or silver reserves is an old practice which is irrelevant for most currencies nowadays. Today, the government is backing up the value of its currency. Such money is called <em>fiat money</em>.

7 0
2 years ago
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