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Maurinko [17]
3 years ago
14

According to the criterion of _____, a selected segment must be large enough to warrant developing and maintaining a special mar

keting mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.
Business
1 answer:
Nesterboy [21]3 years ago
4 0

Answer:

Substantiality.

Explanation:

Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:

  • Accessibility.
  • Actionability.
  • Substantiality.
  • Responsiveness.

Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.

Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.

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The primary _______ of autotrader.com's research was to connect advertising on its website to actual dealership visits by custom
astra-53 [7]
The answer to this question is Objective
In business terms, objective refers to a specific result/situation that company wants to achieve within a certain time frame, after considering all their available resources. In this particular case, the research being done is the resource and connecting advertising to actual dealership is the result/situation that they want to achieve.
6 0
3 years ago
Suppose that you want to develop a product that can easily be configured in a wide variety of ways. What design approach would b
NNADVOKAT [17]

Answer:

Modular product design

Explanation:

Modular product design is a term used to describes a method or strategy of developing a product, by breaking the product's development into separate parts often referred to as modules, specifically according to their functions and operations such that these modules can be developed separately.

Hence, in this case, to develop a product that can easily be configured in a wide variety of ways. The design approach would be best be Modular product design

4 0
3 years ago
You are an RR at a firm and one of your customers calls you up and informs you that she wishes to exercise a long listed option
MAVERICK [17]

Answer:

The correct answer is:  The firm would present the order to the Options Clearing Corporation.

Explanation:

The Options Clearing Corporation or OCC works under the Securities and Exchange Commission (<em>SEC</em>) and acts as a guarantor and the issuer of options and futures contracts. The OCC is also in charge of clearing transactions for stock indexes, interest rate composites, and foreign currencies.

7 0
3 years ago
Sadler Corporation purchased equipment to be used in manufacturing. The purchase was made at the beginning of 2015 by paying cas
beks73 [17]

Answer:

a) Debit Depreciation expense  $14,000

   Credit Accumulated depreciation  $14,000

Being entries to record depreciation expense for 2016

b) Debit Depreciation expense  $26,666.67

   Credit Accumulated depreciation  $26,666.67

Being entries to record depreciation expense for 2017

The effect of a change in estimate is a reduction of the annual depreciation from $14,000 to $26,666.67 (increase of $12,666.67) annually

Explanation:

Depreciation is the systematic allocation of the cost of an asset to the income statement over the estimated useful life of that asset.

It is determined as the depreciable value of the asset over the estimated useful life of the asset where the depreciable value is the difference between the cost and salvage value of the asset

Mathematically,  

Depreciation = (Cost - Salvage value)/Estimated useful life

Annual depreciation

= (150,000 - 10,000)/10

= $14,000

At the beginning of 2017,

Net book value of asset

= $150,000 - 2($14,000)

= $124,000

If  Sadler concluded that the total useful life of the equipment will be 8 years rather than 10, and that the residual value will be zero.

Depreciation expense for 2017

= $124,000/6

= $26,666.67

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