When curt’s catering first opened, the owner decided to target only events at resorts in its geographic region. curt’s catering was using a(n) <u>concentrated </u>targeting strategy.
Concentrated marketing is a marketing strategy in which a company focuses on a specific audience for most or all of its marketing initiatives. Companies that use focused marketing emphasize how their products meet the unique needs of a niche audience.
A marketing segmentation strategy in which we focus all our efforts and resources on services to market segments. Also known as niche marketing.
There are typically four different types of market targeting strategies.
Mass Marketing (Undifferentiated Marketing)
Segmented Marketing (Differentiated Marketing)
Centralized Marketing (Nitch Marketing)
Micro Marketing.
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The marketer should select target markets once she has developed a market-product grid and estimated the size of markets.
<h3>What is a target market?</h3>
A target market being a group of customers that a business decides to aim its marketing efforts and ultimately products on. They are potential customers that one wish to sell products or services to.
Target market are the group of people in which the products are made for. The products are specifically tailored to certain set of people.
Hence, the marketer should select target markets once she has developed a market-product grid and estimated the size of markets.
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Answer:
D) overemphasizing some issues and underemphasizing others
Explanation:
Apparently Ms. Bisset has a lot of good qualities as an employee and human being, but her supervisor, Mr. Reber is behaving as if all her actions were great, when they are not. Generally performance appraisals do not focus on only one activity or performance measurement, it is more like a weighted appraisal. But that doesn't mean you should focus only on the tasks that you want an forget about the rest.
It is very uncommon that someone will do great n every single aspect or category, e.g. good salespeople are very competitive and depending on how sales are distributed (by sector, region or not differentiated at all) may not be very social or hopeful with their coworkers. People who like accounting are boring, no one is perfect.
The problem here is that Mr. Reber likes Ms. Bisset a little too much, and he is considering only her good qualities as important, when a salesperson can have many defects, but he/she must be able to sell. It's like a pitcher that cannot pitch, they are useless for that position. Maybe she could work somewhere else in the company that better fits her abilities.
<u>Answer:
</u>
If the bad results are to be reduced, the trade-off would be that most economic production units would have to be shut down and hence, many people would lose their jobs.
<u>Explanation:
</u>
- For any activity carried out by humans, there is a certain degree of negative impact or a negative footprint left.
- As the income earned by performing a specific activity needs to be spent for the fulfillment of some other activity, in the same way, an activity done to earn has to be naturally coupled with an activity of loss sooner or later.
