Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
brainly.com/question/20595921
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Answer:
$34.46
Explanation:
In this Question there is Highest value of 10% and the probability of 90%.
we will use following formula to calculate the highest value of the stock
z value = ( x - mean ) / Standard deviation
where
x = the highest value
z score value at 10% = 1.28
Placing value in the formula
1.28 = ( x - $29.51 ) / $3.87
1.28 x $3.87 = x - $29.51
$4.9536 = x - $29.51
x = $4.9536 + $29.51
x = 34.4636
Answer:
D
Explanation:
WSPT assigns the highest priority to the job with the LOWEST weight/processing time ratio.
Answer:
PEZ Candy Inc.
1. PEZ Candy Inc. would be more likely to use process costing for the manufacture of its PEZ candies.
The reason is that the manufacturing of candies involves continuous processing of materials that results into candies. The processes are not customizable for separate orders.
2. PEZ Candy Inc. would incur these types of costs in the manufacture of its PEZ candies:
a. Direct material = sugar
b. Direct labor = wages of factory workers
c. Manufacturing overhead = utilities expenses
i. indirect materials = cleaning supplies
ii. indirect labor = factory supervisor's salary
iii. other manufacturing overhead = depreciation expense of factory equipment
3. PEZ Candy Inc. would be more likely to use job costing to calculate the cost of one particular birthday party hosted at the PEZ Visitor Center. The reason is that it is a specific event. It does not involve a continuous process.
Explanation:
a) Data and Calculations:
Materials for PEZ candy include:
Direct materials:
Sugar (95%)
Fruit flavoring
Coloring
Corn syrup
Product = PEZ candies
Services: customized birthday parties
Answer:
$38,265
Explanation:
Beg RE = $29,825
Plus Net Income = $6,540
Minus Dividends = ($2550)
Plus New Stock = $4450
Ending RE = $38,265
