Question

Tara's company has launched a new style of lightweight running shoe. The company recently received some bad publicity. Tara is planning to
rebuild a strong relationship with her customers by Investing in techniques that improve the company's reputation and earn public goodwill.

Tara is looking to Improve her company's reputation through

__________

Answer 1

Incomplete question. The remaining part reads;

Identify the sales promotion technique based on the given scenario.

Answer:

Loyalty Points to Customers.

Explanation:

An important sales promotion technique that fits well into this technique is the sales promotion technique. This technique involves providing some incentives that motivate your aggrieved customers to reconsider coming back to you.

For example, Tara could offer her customers loyalty points which they can redeem as discounts for every pair of the new style of lightweight running shoe. By so doing, she may be able to regain the trust of her customers.