In asking consumers what career its famous barbie doll should pursue next, toymaker mattel was using ________.

1 answer:

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<span>In asking consumers what career its famous barbie doll should pursue next, toymaker Mattel was using crowdsourcing.
</span><span>The term crowdsourcing denotes the process of engaging and collecting information form a large number of people. It is done typically via the Internet.
</span><span>New technologies, social media and web 2.0 are part of the crowdsourcing.</span>

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