Question

Recently, the only type of car available for Anthony to rent on a business trip was a compact, fuel-efficient Japanese import. Anthony was surprised at the comfort and performance of the car. He is in the market for a new car and had previously considered only buying another luxury SUV. Now, he is thinking about the significant cost savings he would have if he bought the compact vehicle rather than a new SUV. This is an example of the competitive risk that:_______.
a. experience can narrow a customer's perceptions of the value of a product's differentiated features.
b. brand loyalty insulates a company from rivalry with competitors.
c. a product imitation can cause customers to perceive that competitors offer essentially the same goods.
d. a competitor's products can convey a product's differentiated features to a customer at a significantly reduced price.

Answer 1

Answer:

The correct answer is (a)

Explanation:

After experiencing the comfort of a Japanese car, Anthony has decided cost-saving, by buying a Japanese car other than an SUV. Experience is an important factor which can significantly change a customer's mind over buying a product.  It can narrow a customer's decision and make it easier to decide, that is why most car companies offer a test drive.