Question

Which of the following is the formal process of measuring performance and comparing this performance to marketing​ objectives? A. Sustainability B. Analysis C. Control D. Metrics E. Return on investment

Answer 1

Answer:

C. Control

Explanation:

Marketing control   -

It refers to the method , by which the performance of the various marketing efforts is compared and measured with the objective of the marketing , is referred to as marketing control .

After comparison of the performance of the company with the objective is dne , the course correction efforts are being decided .

Hence , from the given statement of the question,

The correct term is marketing control .