It seems that you have missed the necessary options for us to answer this question, but anyway, here are the answers to complete it. Marketing communicators must be good at ENCODING messages that take into account how the target audience DECODES <span>them. Hope this answers your question.</span>
The stage in the product life cycle of the Instant Pot would be "growth stage".
<h3>Stages in product life cycle:</h3>
There are four stages in the life cycle of a product in the market which are-
- Take-off stage or introduction,
- Growth stage or shake-out stage,
- Maturity stage and
- Decline.
The characteristics of Growth stage are-
- Increasing sales, customers and profit.
- Greater competition from fellow companies. As rival companies release similar products, the competition is frequently strong during the growth period.
- The product will move into the growth stage if it maintains its success and continues to satisfy market demands.
- Price undercutting in the growth stage is typically uncommon because businesses in this stage can boost revenue by luring in new clients.
The said product can be confirmed to be in the growth stage because it exhibits higher growth in demand by social media marketing. Also, it shows there was a rise in the rival companies Ninja and Crock-pot pressure cookers.
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The digital tabloid market is at the stage of product life
cycle of innovation. It is because it has been researched that there was a
presence of explosion in digital tabloid market that depicts of having to show
its popularity and bringing change amongst the people and in the generation—making
it to be innovated.
The term you are looking for is: DOMAIN EXPERT.