Question

A(n) _____ is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.

Answer 1

Answer: Target market

Explanation: The target market simply mean a group of people within an environment in which the goods produced and services rendered by a particular organization is aimed. The organization identifies their target market on the basis of characteristics such as sex, age, race, cultural inclination and so on. After identifying the target market, the organization designs and implements their goods and services based on the needs of the targeted consumers and ultimately results in mutually beneficial investments for both parties.