Answer:
a) Appeal to the receiver's sense of responsibility and pride in the company's good name
Explanation:
Persuasive messages refer to communicating an idea so as to persuade the recipient towards an action.
Such messages are usually drafted by sales and marketing personnel.
While drafting a persuasive message, AIDA (Attention, interest, desire and action) principle is usually followed by the marketers.
In the given case, Mikhail's claim has already been denied once and he is drafting the second persuasive message. As he expects resistance from the media company, he should draw the attention of the recipient towards their own responsibilities and duties and pride relating to the good reputation of the company.
He may choose to express, what the receiver's responsibility and duties are and how non performance of those puts the company's reputation (pride) at stake.
Answer:
Arrange for discussions with the customers including the possibility for full refund
Explanation:
Weight-Gone has failed in its promise of 8 pounds weight loss,hence a saving-grace approach would be to have cordial talks with the affected customers in order to establish their plight which will serve as a feedback for the quality team and the product design department in redesigning the product to make it fit for purpose.
Full refunds should also be arranged in order to show the company as been a responsible and trusted corporate citizen.
Answer:
Hard to change ; No digital skills among staff
Explanation:
Traditional ad / marketing agencies are the agencies promoting brands through offline ways. Eg : Banners, Pamphlets etc
Digital Marketing agencies are agencies promoting through online ways. Eg : E mail marketing, Social media marketing etc.
Digital Marketing needs more technical expertise than traditional, conventional marketing. So, traditional marketers & their staff face adaptability issues in adapting to the new technically upgraded marketing approaches. Such because their team & staff members have low techno - digital skills, are accustomed to conventional marketing practices.
Answer: Improve the ad’s quality score.
Explanation:
Rina should try to improve her ad's quality score because even if you pay for an ad, it is not a guarantee that your ad will be picked if it does not have a good quality score.
There will be other people like her who have paid for ads and if hers is not as high quality as theirs, the search engine's search bots will pick those ones up more which would leave her ads lower on the ad hierarchy.
She can try to improve ad quality by including relevant ads and giving users a better landing page experience.
Answer:
employment at will
Explanation:
According to my research on different employee responsibilities, I can say that based on the information provided within the question the company can state that the layoffs were instances of employment at will. This is because the employees were only showing up when it suited them, which is not part of their contract, the employees need to show up to work on time based on their work schedule.
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