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oksian1 [2.3K]
3 years ago
6

NAME THAT FUNCTION! Directions: In the blank, write the marketing function that is illustrated by each statement. An article in

a newspaper explains that a new business is about to open. A business analyzes what competitors are charging for products. A consumer answers survey questions after tasting a new food product. A manufacturer determines which retailers will offer its products. A quick-serve restaurant adds pancakes to its breakfast menu. A company creates its marketing budget for the next fiscal year. A department store marks up cookware by 20 percent over cost. A retailer offers customers the products they want. A business decides to use billboards rather than radio commercials. A company decides to distribute its products directly to the ultimate consumer. An electronics store predicts how many televisions it will sell. A sporting goods store decides to carry a line of tennis racquets. Businesses research what type of products the competition is offering. A bookstore connects with customers using an online catalog and ordering system. A manufacturer analyzes different market segments.
Business
1 answer:
iVinArrow [24]3 years ago
3 0

Answer:

An article in a newspaper explains that a new business is about to open: Promotion

A business analyzes what competitors are charging for products: Marketing Information Management

A consumer answers survey questions after tasting a new food product: Marketing Information Management

A manufacturer determines which retailers will offer its products:Product/Service Management

A quick-serve restaurant adds pancakes to its breakfast menu: Product/Service Management

A company creates its marketing budget for the next fiscal year.

A department store marks up cookware by 20 percent over cost: Pricing

A retailer offers customers the products they want:

A business decides to use billboards rather than radio commercials: Promotion

A company decides to distribute its products directly to the ultimate consumer: Distribution

An electronics store predicts how many televisions it will sell: Sale prediction

A sporting goods store decides to carry a line of tennis racquets: Expansion

Businesses research what type of products the competition is offering: Market Research

A bookstore connects with customers using an online catalog and ordering system: Customer Care

A manufacturer analyzes different market segments: Market Research

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Answer:

General Motors had more of a Production Orientation

Explanation:

The company which is production oriented focuses on the production and company's production processes and runs campaigns to sell the product produced or the product they are producing. General motors produced the products which it is good in producing the products and won the market against great giants like Ford, Toyota and German auto companies. Whereas Toyota was developing market which is newly born and started pricing their products on the basis of products that were desired (environmentally friendly products) and lost the market because of lost of market share as this market was in introduction phase and Toyota left a market which was at maturity. Then it is obvious that Toyota has revenue losses due to leaving its concentration and marketing of products to mature market and was busy in developing environmentally free products market in US.

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3 years ago
Assume you are a brand manager of a clothing brand that offers formal clothing for gents in mid-tier market segment. The brand i
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Answer:

Following steps are followed to carry out research for declining sales,

Define the problem

List possible solution

Evaluate each alternative solution

Finalize the solution

Implement the solution

Measure results

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Sales is very crucial element for any business. The declining sales at gents clothing brand has created a problem for business managers. The declining sales will results in many problems like, inventory obsolete issues, lesser profits, increase cost and similar. The main reason for declining sales could be change in fashion or trend. Gents clothing is very much impacted by celebrities. If some popular celebrity has changed its way of dressing the impact can be observed in entire fashion industry.

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3 years ago
Malcolm (37) is a U.S citizen
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Answer: good for him

Explanation:

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HELP
stepladder [879]

Answer:

What is the article tho? U can take a picture of the article and send it here so I can try and help you

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Which 2 statements are correct regarding adjusting sales tax on a return?A. Rounding up should post to an income account B. Pena
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Answer:B and D i think

Explanation:

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