Answer:
This may help you to solve it
What business are you in? The question sounds easy enough. ...
How will the business make money? ...
What does your business need to get off the ground? ...
What is the operating budget? ...
Who are your customers? ...
How will you reach your customers? ...
What sets you apart from the competition? ...
What are your strengths and weaknesses?
What business are we in? ...
What is the vision and mission of the company? ...
Who is our customer? ...
What does our customer value? ...
What is our target market? ...
What products and services do we provide? ...
What is our sales and marketing strategy?
Answer:
Selective retention.
Explanation:
Selective retention occurs when a person more easily remembers things that are closer to their beliefs, values, and Interests than things that are not.
Luis does not want to do his shopping at big box stores but prefers to shop locally. So when he reads about one of the big box stores (which is not his preference) is doing a big sale next week, he does not remember it because it is not consistent with what he wants. This is an example of selective retention.
I’m not sure about the first one (my best guess is B.) but the second one is A.
Answer:
B. The zero based budget requires managers to re-justify every planned expenditure every year.
Explanation:
A zero based budget is one that does not take into account historical data when it is considering the present year budget. Each departmental requirement is re-evaluated and a new amount is assigned as budget for the year.
However conventional budgets carryover the previous year's expenses as a base data point. This results in similar budgeting across years.
So the main difference between the two is that zero based budget requires managers to re-justify every planned expenditure every year.