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3 years ago

Market segmentation involves aggregating prospective buyers into groups that have common needs and will

Business

1 answer:

elixir [45]3 years ago

6 0

Answer:

respond similarly to a marketing action.

Explanation:

Market segmentation is the strategy of marketing that involve dividing the consumer market on the basis of similar taste, interest, age, location, needs or any other factors which are common. It help the company to customize the product and reach maximum customer to gain market share.

There are four type of market segmentation:

Demographic.
Psychographic.
Behavioral.
Geographic.

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Suppose that Jane enjoys Diet Coke so much that she consumes one can every day. Although she enjoys gourmet cheese, she consumes

PilotLPTM [1.2K]

Answer:

The correct answer is option b.

Explanation:

Jane enjoys Diet Coke so much that she consumes one can every day.

She likes gourmet cheese as well but she consumes it sometimes.

If the price of Diet Coke rises, Jane decreases her consumption by only a very small amount.

But if the price of gourmet cheese rises, Jane decreases her consumption by a lot.

This is because, for Jane, diet coke is a necessity but cheese is a luxury good. So, when price increases the demand for diet coke will decrease by a little amount and demand for cheese will decrease by a great amount.

3 0

3 years ago

Cherokee Inc. is a merchandiser that provided the following information: Number of units sold 14,000 Selling price per unit $ 16

DanielleElmas [232]

Answer:

Results are below.

Explanation:

First, we need to calculate the cost of goods sold:

COGS= beginning finished inventory + cost of goods purchased - ending finished inventory

COGS= 12,000 + 87,000 - 23,000

COGS= $76,000

Traditional format income statement:

Sales= 14,000*16= 224,000

COGS= (76,000)

Gross profit= 148,000

Total selling expense= (20,000 + 14,000*1)= (34,000)

Total administrative expense= (13,000 + 14,000*1)= (27,000)

Net operating income= 87,000

Contribution format income statement:

Sales= 14,000*16= 224,000

Total variable cost= (76,000 + 14,000 + 14,000)= (104,000)

Contribution margin= 120,000

Total fixed selling expense= (20,000)

Total fixed administrative expense= (13,000)

Net operating income= 87,000

5 0

3 years ago

How would producers respond if the figure for changes in stocks were postive ?

Rama09 [41]

Answer:

this is not the answer

Explanation:

Consumers and producers react differently to price changes. ... Both of these changes are called movements along the demand or supply

5 0

3 years ago

global market distribution system and because the Breathe Right strips complemented the 3M first-aid product line.Refer to Breat

ELEN [110]

Answer:

Promotion

Explanation:

Marketing mix is a combination of factors which are controlled by the organization for influencing customers. There are 4Ps in the marketing mix, people, process, promotion, product. In the given scenario emphasis is laid on the promotion.

4 0

3 years ago

Marco was an economics major in college until he discovered he could major in strength and conditioning. Then he switched majors

Liono4ka [1.6K]

n the video, Marco says he was an economics major in college until he discovered he could major in strength and conditioning. Then he switched majors. Clearly, learning about this field is important to him. Mike and Bob are addressing ............... when they send Marco to seminars instead of, for example, increasing his salary in exchange for his continued high performance at MBSC. They could maintain Marco’s high level of motivation by:........................

A. Sending him on an all-expense-paid Caribbean cruise for two weeks

B. Reimbursing his tuition as he seeks a master’s degree in fitness management

C. Reassuring him that he has a job with MBSC as long as he performs well

D. Setting up an employee discount program at a nearby coffee shop, laundromat, and tasalon

Answer:

Valence

C. Reassuring him that he has a job with MBSC as long as he performs well

Explanation:

By sending Marco to seminars, Mike and Bob are addressing VALENCE; a psychological value an individual put on another person, in relation to the attractiveness of individual whose a psychological value has been placed. In this case, a psychological value placed on Macro by his managers is the valuable rewards they would get from his professional development, rather than increasing his salary in exchange for high performance.

Therefore, they could maintain Marco’s high level of motivation by reassuring him that he has a job with MBSC as long as he performs well.

7 0

3 years ago