1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
IgorC [24]
3 years ago
6

The "Plan to Win" initiative is built around five factors that drive McDonald’s business: people, products, place, price, and pr

omotion. As a student of marketing - having studied the 4-Ps of marketing - what is so different about the "Plan to Win" than 4Ps? Is it effective?
Business
1 answer:
eimsori [14]3 years ago
4 0

Answer:

The plan to win focusses mainly on the customer strstegic framework which is different from all other 4 P's.

Explanation:

Answer:

The plan to win strategy is a customer strategic framework which is different from the 4 p's.

Explanation:

The four Ps in marketing strategy.

These are listed as

  • product
  • price
  • place
  • promotion.

The four factors we must consider when you plan your marketing strategy. The four Ps are also known as the “marketing mix.” To meet the needs of different customers or market sectors, you can change the mix by varying the product you offer, the price you charge, the place you sell it and the way you promote it.

If you only see the negative things and instead of the positive things, then you don't see why Mcdonalds is still a challenger.

If you haven't gone to other countries, Mcdonalds serves different food menu that is more nutritious, different marketing to its consumers.

Secondly, some of its franchisees have their new "McCafe" menu separated completely from the official "McDonald" store, it is a clone of Starbucks, and quite successful to be honest, because the new generation just wants a quick bite and a drink instead of a fast food main meal these days.

The price is competitive and the delivery is faster than its rivals fast food chains, at the same time, its expanding in bigger quantities than its rivals for the same countries they compete.

It has a long history as a brand, and because I don't like McDonalds so much like Subway, I can't give you the best complete answer why it is successful, but of all that, I can't see it doesn't deserve to be what it is today.

And boy, do you remember all the happy meals we got at Mcdonalds when we were young? Remember that "playground" in Mcdonalds inside? Maybe one of the birthdays of one of your classmates was done there? Remember that old trusty clown and the villains? I am in a fast food chain. Not on Disneyland. I don't know what is this.

Even today, their toys are better than what their rivals offer. For most, their memories who still purchase at Mcdonalds may be pre programmed due to those past events for  buying Mcdonalds still, but I can't honestly tell.

As for the rest, the "value meal" is their selling point, it is to turn their customers to loyal customers. That tipping point was followed by other rivals as well, especially to grab the low wage workers (which is a big market audience), but they were not early adopters as Mcdonalds itself. Even if that low wage worker becomes a middle or high wage worker, he may still go to Mcdonalds from time to time due to his old memories going to Mcdonalds before. He became kind of a "loyal" member to Mcdonalds.

There may be other better answers why Mcdonalds stands out, but that is all from my own perspective.

the company now intensify its commitments based on its customer requirements.

You might be interested in
_____ typically includes information on the customers served, why the company exists, what the company does, the value received
max2010maxim [7]

Answer:

Mission.

Explanation:

Considering the stakeholders' perspectives is a significant step or approach to be adopted by business firms when developing a mission statement. It requires that you think about who is affected by your organization and how they might measure your success.

Generally, when the top executives or management are developing a mission statement, decisions, and goals, it is very essential and important that they ensure it is favourable to the stakeholders. Stakeholders can be defined as a group of people who have interest or shares in a business entity and are affected by the decisions of the company.

Hence, the stakeholders perspective needs to be considered at all times because they're part of the business and their actions can affect the success of the business.

Mission typically includes information on the customers served, why the company exists, what the company does, the value received by the customers, and the technology used.

7 0
2 years ago
A company has a selling price of $1,300 each for its printers. Each printer has a 2 year warranty that covers replacement of def
riadik2000 [5.3K]

Answer:

$56,000

Explanation:

The computation of the warranty expense for the month of November is shown below:

Warranty expense = Number of printers × Estimated percentage of defectives parts × Average cost per printer

= 20,000 printers × 2% × $140

= 400 × 1460

= $56,000

We simply multiplied the number of printers with the estimated percentage and the average printer cost so that the warranty expense could come

3 0
2 years ago
Jaheem's business sells a single product. The following information was gathered from Jaheem's records: Price $24.00 per unit Va
pochemuha

Answer:

See below

Explanation:

With regards to the above, Jaheem's business profit increase is calculated as

= Fixed cost + Desired profit/Contribution margin

Given that;

Fixed cost = $400,000

Desire profit = $22,000

Contribution margin = $9.4

= $400,000 + $22,000/($24 - $14.6)

= $422,000/$9.4

= $44,894

Therefore, increase on profit

= $44,894 - $22,000

= $22,894

6 0
3 years ago
g Which of the following is true about T accounts? a.The left side of a T account is called the credit side. b.The right side of
svp [43]

Answer:

cl i think the answer is A

6 0
3 years ago
Many factors influence a consumer’s purchase. Consumer behavior is affected by both interpersonal influences, which address ho
umka2103 [35]

Answer: A. True because everything has happened has many effects for many different behaviors in people’s lives.
7 0
3 years ago
Other questions:
  • Grey Corporation has $100,000 of accounts receivable on December 31. The unadjusted balance of its Allowance for Doubtful Accoun
    7·1 answer
  • Calculate the velocity if the nominal interest rate is 2 percent
    12·1 answer
  • What steps can a nation take to achieve economic growth?
    11·2 answers
  • (TCO B) In the 1970s, Church & Dwight began selling Arm & Hammer Baking Soda Deodorant. Within 6 months the product was
    8·1 answer
  • Consider the following information about a banking system: new currency deposited in the system = $40 billion, legal reserve rat
    10·1 answer
  • During 2021, WMC Corporation discovered that its ending inventories reported in its financial statements were misstated by the f
    8·1 answer
  • If the United States were to produce all of its own steel, rather than importing large quantities of steel from other nations, t
    8·1 answer
  • Which do you​ prefer: a bank account that pays 5 %5% per year​ (EAR) for three years​ or: a. An account that pays 2.5 %2.5% ever
    10·1 answer
  • Explain one disadvantage to an established business of using segmentation?? Please answer urgent!!
    13·1 answer
  • Hinkle Corporation buys on terms of 2/15, net 60 days. It does not take discounts, and it typically pays on time, 60 days after
    15·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!