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sasho [114]
3 years ago
10

Suppose that Toyota introduced a small, inexpensive car under its Lexus brand. This action might harm consumers' current luxury-

oriented brand associations for the Lexus brand. This is an example of ______, a risk companies face when adding a new product to an existing brand.
Social Studies
1 answer:
almond37 [142]3 years ago
7 0

Answer:

This is an example of brand dillution, a risk companies face when adding a new product to an existing brand.

Explanation:

Brand dilution happens when a brand loses its value from overuse. Value is lost when a product does not meet the expectations customers have of the brand. By adding an inexpensive car the brand loses its value in the eyes of the consumers who sought a more luxurious product.

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