The correct answer is letter B
This kind of strategy consists of achieving leadership in total cost in an industry through a set of functional policies geared towards this goal.
<u>Examples of decisions focused on achieving total cost leadership:
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aggressive construction of facilities on an efficient scale;
vigorous pursuit of cost savings from experience;
strict control of costs and overheads;
minimizing cost in areas such as R&D, assistance, sales force, advertising.
A low-cost position produces above-average returns for the company in its industry, despite the presence of intense competitive forces.
