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monitta
4 years ago
11

When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively les

s marketing skills as compared to other strategies. A. focus B. overall cost leadership C. product differentiation D. price skimming
History
2 answers:
Ghella [55]4 years ago
8 0

The correct answer is letter B

This kind of strategy consists of achieving leadership in total cost in an industry through a set of functional policies geared towards this goal.

<u>Examples of decisions focused on achieving total cost leadership: </u>

aggressive construction of facilities on an efficient scale;

vigorous pursuit of cost savings from experience;

strict control of costs and overheads;

minimizing cost in areas such as R&D, assistance, sales force, advertising.

A low-cost position produces above-average returns for the company in its industry, despite the presence of intense competitive forces.

mina [271]4 years ago
6 0

Answer:

B. overall cost leadership

Explanation:

This term refers to the absolute lowest cost of manufacturing in an industrial sector. It is concerned with pricing, not with market leadership.

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