Question

Many companies are attracted to event sponsorships because Group of answer choices they help build equity and gain affinity with target audiences. they help in segmenting the target market. they are less expensive than traditional forms of advertising. they help in elucidating controversial issues of public importance. they explain management's position on social issues.

Answer 1

Answer: they help build equity and gain affinity with target audiences.

Explanation:

Many companies are attracted to event sponsorships because they help build equity and also gain affinity with target audiences.

An event sponsor is a firm that supports an event, by providing funds, as an exchange for something valuable. This "something valuable" can come in the form of increase in brand exposure, speaking opportunities at the event, access to attendee data,

or discounted event tickets