Question

The management at ABC Computers believes that high sales will result in high profits. Together with the company sales force, management devises a sales strategy to promote their new line of convertible laptops based on the assumption that consumers will purchase a product if the company promotes it aggressively. This sales hypothesis can be attributed to the company’s ______ orientation.

Answer 1

Answer:

sales orientation

Explanation:

Sales Orientation -

It is the business method to make profit just by selling the products to the customer rather than considering the needs of the customer , is known as sales orientation .

This method is adapted by to increase the profit margin.

Hence , from the question , the company is using , sales orientation .