Question

In many organizations, marketing does not have a place of importance in the organizational hierarchy. Why do you think this happens? What are the consequences for a firm that gives little importance to marketing relative to other business functions?

Answer 1

Answer:

The correct answer is a combination of factors and is explained below.

Explanation:

On the one hand, the marketing area inside the companies tend to be left apart or not given much of the attention that they actual need inside the organization and that is due to the fact that the business' owner or even the managers sometimes thinks that there is a major importance in the finances of the enterprise or even in the production and its current quality.

On the other hand, the marketing function inside an organization should be taking care as much as the other functions due to the fact that it has a very huge importance in the selling process of the company and therefore in its number of sales during an amount of time. Moreover, those companies that do not focus so much effort in the marketing will probably have a great product with a good quality but they would not acquire a big number of sales because they would not know how to sell the product and to whom, furthermore they would find themselves selling much less that does companies that have a simple product but a good marketing mix.