Although True Ion Inc. and One Electro Inc. operate in the same consumer electronic industry, True Ion Inc. has better sales and
brand equity. This is attributed to True Ion Inc.'s commitment to innovation. The company has adequate financial and human capital to invest in research and development, an area in which One Electro Inc. lags behind. In this scenario, which of the following critical assumptions of the resource-based view of a firm has been illustrated? A. resource equalityB. resource heterogeneityC. resource mobilityD. resource maturity
The theory of resources and capabilities states that organizations are different from each other based on the resources and capabilities they have at a given time, as well as the different characteristics of the same and that these resources and capabilities are not available to all companies Under the same conditions. This theory allows us to direct the internal analysis towards the most relevant aspects of the social interior of the organization, in relation to the external analysis performed and as a basis for the general strategic approach and subsequent human resources. It is also a tool that allows you to determine the internal strengths and weaknesses of the organization. And according to this theory, the only way to achieve sustainable competitive advantages is through the development of distinctive capabilities.
In today's marketing the use of material such as video, sound, webinars among others is essential, especially with the rise of the internet and advertising channels such as webpages and blogs.
