Question

You work for a major athletic brand company and have just recently entered a new market abroad. The marketing team has just identified the target market in the region and is in the process of asking questions that will help identify marketing mix strategies. Which of the following questions is correctly associated with the marketing strategy to which it relates?
A. The organization focuses its marketing strategies on multiple publics.
B. Cash cow
C. Your company has several strategic business units (SBUs)
D. Person marketing is only effective when the person representing your product is fully committed, and consumers believe that the pairing is realistic.
E. contribute meaningfully to the community and the greater good.
F. Star
G. Market tangible goods to help raise money.

Answer 1

Answer:

A

Explanation:

Among the different options given, option A is the correct one, where different people are targeted in the region with mix products to understand which type of customers would like which products.

Effective marketing strategies consist of the target marketing and marketing mix variables.

Marketing mix includes product, distribution, promotion, and price of the product and to get more effective results, these results should be applied to some variety of people in targeted region

Answer 2

In the above question, your options are not inline with the answer you need. However, I have provided you the answer.

Answer:

Is this item affordable in this new market?" This relates to price strategy.

Explanation:

When entering new market, one of the major concern of marketers is determine the price at which the product will be sold. marketing team after identifying the target market, they make research on whether the new items are affordable to the buying population depending, on whether their is alternative to the products or not and their purchasing power. All these questions relate to the price strategy.