Question

​Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive 50 miles and pay​ $90 for the​ blanket, or she could order one off the Internet for​ $168. Because Jane works fifty hours a​ week, cares for three​ children, and tries to help her​ aunt, she opts to buy the blanket on the Internet. This is an example of how​ ________ influences the consumer​ decision-making process.

Answer 1

Answer:

Situational Factor

Explanation:

The factor has to do with Jane's involvement in the task of buying the blanket. Jane cannot afford to drive 50 miles to buy the blanket at a cheaper price because she works a full time job and takes care of her three children. although it is cheaper she cannot afford the time it takes to drive 50 miles on her busy schedule and finds it easier to order it online as it will be delivered to her door step.