Energizer emphasizes the importance of a relationship marketing. Why? Relationship marketing builds brand loyalty, interaction and long-term engagement from consumers. Energizer used this method from the beginning wanting to connect with their audience and build one-on-one relationships. The Energizer Bunny came about to promote their brand and customers connected and now recognize the Bunny as part of Energizer.
An investigator conducting a study of a medical device under an ide is required to complete and sign an investigator's agreement. It is a statement of the investigator's commitment to conduct the investigation in accordance with the agreement, the investigational plan, the IDE and other applicable FDA regulations, etc.,
it also supervise all testing of the device involving human subjects, and
ensure that the requirements for obtaining informed consent are met.
