Answer:
The highest CPM is for the U.S. national edition of Bloomberg Businessweek (magazine) at $0.16
Explanation:
The CPM for each alternative can be expressed as;
CPM=total cost/audience size
a). CPM for U.S. national edition of USA Today is;
total cost of U.S national edition of USA toady=$207,720
U.S. audience size=1,711,696
replacing;
CPM for U.S. national edition of USA Today=207,720/1,711,696=$0.12
b). CPM for U.S. national edition of Bloomberg Businessweek (magazine) is;
total cost U.S. national edition of Bloomberg Businessweek (magazine)=$148,300
audience size=900,000
replacing;
CPM for U.S. national edition of Bloomberg Businessweek (magazine)=148,300/900,000=$0.16
c). CPM for U.S. national edition of Sports Illustrated (magazine) is:
total cost U.S. national edition of Sports Illustrated (magazine)=$396,600 audience size=3,000,000
replacing;
CPM for U.S. national edition of Sports Illustrated (magazine)=396,600/3,000,000=$0.1322
d). CPM for a 30-second ad on the most recent Super Bowl telecast is:
total cost for a 30-second ad on the most recent Super Bowl telecast=$3,800,000
audience size=108,400,000
replacing;
CPM for a 30-second ad on the most recent super Bowl=3,800,000/108,400,000=$0.035
The highest CPM is for the U.S. national edition of Bloomberg Businessweek (magazine) at $0.16
