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krek1111 [17]
3 years ago
12

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (new

spaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM?
Business
1 answer:
tia_tia [17]3 years ago
6 0

Answer:

The highest CPM is for the U.S. national edition of Bloomberg Businessweek (magazine) at $0.16

Explanation:

The CPM for each alternative can be expressed as;

CPM=total cost/audience size

a). CPM for U.S. national edition of USA Today is;

total cost of U.S national edition of USA toady=$207,720

U.S. audience size=1,711,696

replacing;

CPM for U.S. national edition of USA Today=207,720/1,711,696=$0.12

b). CPM for U.S. national edition of Bloomberg Businessweek (magazine) is;

total cost U.S. national edition of Bloomberg Businessweek (magazine)=$148,300

audience size=900,000

replacing;

CPM for U.S. national edition of Bloomberg Businessweek (magazine)=148,300/900,000=$0.16

c). CPM for U.S. national edition of Sports Illustrated (magazine) is:

total cost U.S. national edition of Sports Illustrated (magazine)=$396,600 audience size=3,000,000

replacing;

CPM for U.S. national edition of Sports Illustrated (magazine)=396,600/3,000,000=$0.1322

d). CPM for a 30-second ad on the most recent Super Bowl telecast is:

total cost for a 30-second ad on the most recent Super Bowl telecast=$3,800,000

audience size=108,400,000

replacing;

CPM for a 30-second ad on the most recent super Bowl=3,800,000/108,400,000=$0.035

The highest CPM is for the U.S. national edition of Bloomberg Businessweek (magazine) at $0.16

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azamat

Answer:its templates

Explanation:

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3 years ago
2021 2020 Income Statement Information Sales revenue $ 8,400,000 $ 7,900,000 Cost of goods sold 5,535,600 5,400,000 Net income 3
Vinil7 [7]

Answer:

2021 2020 Income Statement Information

Sales revenue $ 8,400,000 $ 7,900,000

Cost of goods sold 5,535,600 5,400,000

Net income 332,500 198,000

Balance Sheet Information

Current assets $ 1,550,000 $ 1,450,000

Long-term assets 2,150,000 1,850,000

Total assets $ 3,700,000 $ 3,300,000

Current liabilities $ 1,150,000 $ 850,000

Long-term liabilities 1,550,000 1,550,000

Common stock 750,000 750,000

Retained earnings 250,000 150,000

Total liabilities and stockholders' equity $ 3,700,000 $ 3,300,000

<h2>1. </h2>

Calculate the following profitability ratios for 2021: (Round your answers to 1 decimal place.)

The four main profitability ratios are:

  1. gross profit margin = (revenue - COGS) / revenue = ($8,400,000 - $5,535,600) / $8,400,000 = 0.341 or 34.1%
  2. net profit margin = net profit / revenue = $332,500 / $8,400,000 = 0.03958 or 3.96%
  3. return on assets = net income / average total assets = $332,500 / [($3,700,000 + $3,300,000)/2] = $332,500 / $3,500,000 = 0.095 or 9.5%
  4. return on equity = net income / shareholders equity = $332,500 / $1,000,000 = 0.3325 or 33.25%

<h2>2. </h2>

Determine the amount of dividends paid to shareholders in 2021.

retained earnings 2021 - retained earnings 2020 = net income - dividends

$250,000 - $150,000 = $332,500 - dividends

$100,000 + dividends = $332,500

dividends = $332,500 - $100,000 = $232,500

8 0
3 years ago
In a credit application, besides one's capacity to pay, creditors also consider which of the following?
DochEvi [55]

Answer:

The lenders use a system of five Cs to know about the creditworthiness of potential borrowers. They weigh five characteristics of the borrower and various conditions of the loan, chances of default and risk of loss. The five Cs used by the lender are capacity, character, collateral, capacity and conditions.

  • The first C is character, it can be known by the previous loans of the applicant.
  • Debt to income ratio is the second C.
  • The third C is capital, it is the amount of money possessed by an applicant.
  • Collateral is the fourth C, it is the asset that can be used to back the loan.
  • The fifth C is conditions, the amount of the loan, its purpose and the prevailing interest rate in the market are known as conditions.
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3 years ago
The greatest amount of satisfaction comes from which utility?
eimsori [14]

The greatest amount of satisfaction comes from good's consumption of utility or say utility maximizer.

<h3>What is the term about?</h3>

A utility maximizer is known to be a person that seeks to get the highest satisfaction or happiness.

Utility is known to be the happiness or benefit consumers gotten from a good's consumption.

Therefore, The greatest amount of satisfaction comes from good's consumption of utility or say utility maximizer

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2 years ago
The Labor-Management Reporting and Disclosure Act (Landrum-Griffin Act) was designed to protect the rights of individual union m
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Answer:

The correct answer is the first option: True.

Explanation:

To begin with, the "Labor Management Reporting Disclosure Act", or also known as Landrum-Griffin Act, was the name given to a law from the United States that basically has its main purpose in the protection of rights from the individual members of the Unions. This law focus particulary in the relationship that exists between the Union as an organization of power and the members inside due to a matter of internal affairs in the search of reducing abuse of power and position as well. That is why that this law seeks for the benefits of the individuals parties in the wake of the increase of their rights.

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3 years ago
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