The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
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Call up the credit card company and have them look into it
Answer:
It is more convenient to produce in house.
Explanation:
Giving the following information:
Direct materials $ 4.00
Direct labor 8.00
Overhead 9.00
Total costs per unit $ 21.00
Direct materials and direct labor are 100% variable. The overhead is 80% fixed. An outside supplier has offered to supply the 61,000 units of RX5 for $19.00 per unit.
The fixed costs are unavoidable, therefore we will concentrate the analysis in the variable costs.
Make in house:
Unitary cost= 4 + 8 + (9*0.20)= $13.8
Buy= 19
Difference= 19 - 13.8= 5.2
It is more convenient to produce in house.
TRUE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
