Question

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the __________ section of the marketing plan.
a.SWOT analysis
d.marketing implementation
b.evaluation and control
e.situation analysis
c.executive summary

Answer 1

Answer: Evaluation and Control.

Explanation:

If the company is to measure it's performance based on their goal and objectives, this implies that the goal and objective of that company has become a tool with which the company can appraise their performance which is a form of evaluation.