Question

Zeta inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. it also helps them to map customer foot traffic data. this is an example of _____.?

Answer 1

I believe the answer is: Beacons

Beacons refers to devices that are specifically designed to attract attention to a certain location. In military use, they often used to notify the position of allies. In businesses, Beacons often used to notify the consumers regarding the nearer place where the consumers could obtain the company's products or services.

Answer 2

If the said retail corporation uses a device that notifies the respective store managers whenever a customer is near their store and also helps them to map customer foot traffic data. Then this company is applying technology to reshape their retail operation. Usually this type of retail-tracking technology is an example of retail analytics. Wherein they uses analytical data of any type for their decision making in marketing, enhancing customer experience, and improving their business in general.