Answer:
B) Postpurchase dissonance
Explanation:
postpurchase dissonane = "<u>when the customer's state of the mind and perception is quite uneasy after purchasing the product or service offering of the brand.</u>"
Juan attributes his high score on a difficult exam to his intelligence, based on attribution theory.
<h3 /><h3>What is Attribution theory?</h3>
It corresponds to a psychological theory that justifies how the individual is able to interpret everyday situations internally and externally, that is, to judge how their behavior and the behavior of other individuals occur.
Therefore, Juan used internal attribution, that is, a skill, as a factor that justified his test score.
Find out more about Attribution theory here:
brainly.com/question/6654060
