The direct method for preparing and reporting the statement of cash flows reports net income and then adjusts it for items neces
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Suppose there is an individual who needs a certain level of income, I°, in order to stay alive. An increase in income above that level of income I° will have a diminishing marginal utility. Below I°, the individual will be a risk lover and will take unfair gambles and risks in an effort to make large gains in income. Above I°, the individual will purchase insurance against losses.
