Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Diplomacy best describes Jeremy’s ability to interact with his co-workers.
The Kitch it tools is presently practicing mass marketing.
Mass marketing is a way of having to produce products or serve their market or
business in a wide variety or large scale in which the kitch it tools has the aim
of targeting largest possible number of people.
The most suitable mode of entry for Shiffon Electric into the European market will be through <u>acquisition</u>.
<h3>
What is an acquisition?</h3>
This is a business arrangement whereby a company purchases most or all of another company's shares to gain control of that company.
Thus, this business arrangement will allow Shiffon Electric Group to enter into the market effectively and have market share despite number of well-established incumbent enterprises.
Read more about acquisition
<em>brainly.com/question/24519774</em>
Producers often pass along price increases to customer.
