Answer:
Occasion
Explanation:
Segmenting: It is a marketing technique of dividing the marketplace into different segment to implement any marketing plan or introducing new product. These segments should be defined, accessible, actionable and profitable.
There are four type of market segmentation:
- Demographic
- Pshychographic.
- Behavioral.
- Geographic.
Occasion segmentation is one of the way of behavioral segmentation as few market are segmented on the basis of specific occasion and product need to be introduced as per the need of the occassion as it uses customer buying behavior on the particular occasion. Similarly, in the case given the sale of turkey in US increases on the eve of Thanksgiving.
Answer:
True
Explanation:
Because in Friedman's view making profit is the only social responsibility of the company. He said this because in his view the company has to earn profit for investments and if the company makes investments, it would create jobs and increased exports. So this means this is the best social responsibility in context of a economist, the company can pursue.
Answer: trade shows
Explanation:
In marketing mix, the place is simply referred to as the process of movement if goods and services from the producer to the prospective consumers or consumers.
The place also refers to how ones good or service is bought and the place where it is being sold. The movement could be through intermediaries like distributors, the wholesalers, retailers etc.
In the above, the place will be the trade shows.
Answer:
8.60%
Explanation:
We use the MM proposition II with taxes
ra 0.125
D 5000
E 9600 (14,600 assets = 5,000 liab + equity)
rd ??
taxes 0.34
re 0.1384
We set p the formula and solve:
rd = 0.860181818 = 8.60%
