Question

Thomas had conducted a thorough pretest before the new ad campaign,so he was fairly sure the elements would work together.A lot was riding on the success of the ad campaign,so he couldn't wait until the campaign was over to see how well it did.During the campaign,he will be monitoring the sales volumes on a daily basis as part of his:_________.
A) cause-related marketing.
B) pulsing.
C) tracking.
D) flighting.
E) lifting.

Answer 1

Answer:

C) tracking.

Explanation:

Since in the question, it is mentioned that Thomas has conducted a thorough pretest i.e prior to new ad campaign in order to work the elements together

Also he is monitoring the sales volume on a daily basis as it is part of his tracking which tracks the performance of the work so that he get to know how much work is completed and how much work is pending.